ParkBee Better City Parking
Forget about parking with ParkBee
Parking in the city a hassle? Not if ParkBee has anything to say about it.
Losing your head over sky-high city prices, steam coming out of your ears after a spicy dinner, or melting away in the summer heat. Our new ParkBee brand campaign shows that plenty can go wrong during a city visit, but parking doesn't have to be one of them. mic drop
Nobody remembers a great day in the city because of parking. But bad parking can ruin the entire experience. Yep, we’ve all been there. Well, hello ParkBee! Making parking so effortless that you can fully focus on enjoying the city, whatever it throws your way. And when we say whatever, we mean literally whatever.
Better City Parking
We created a series of exaggerated, over-the-top city experiences that make you truly feel the city. And we're doing it without showing a single parking spot. Because, let's face it, that's just soooo boring. With this approach, we're shifting the perception of ParkBee from a garage parking app to the go-to app for all your city parking needs.
And with that, we're proudly introducing ParkBee's new tagline: Better City Parking. From pricing and parking options to availability and customer service, we're putting the focus on making city parking better.
We pulled out all the stops for this campaign, taking a full 360° approach, from a new brand line and refreshed art direction to an upgraded design language, tone of voice, sound identity and beyond.
And the media? Yep, we handled the planning and buying entirely in-house, driving the campaign to your social feeds and the streets. All to park ParkBee’s Better City Parking firmly in people’s minds whenever they think about driving into the city.
And if you think that's it, think again, my friend. We're just getting started, with more campaigns on the way as we spread Better City Parking across Europe. Stay tuned…